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RESONANCE

AN EDITORIAL CONTENT AGENCY

We shape how people make decisions about companies and causes.

The Challenge

You’re fighting in boardrooms, courtrooms, legislatures — and on the front page. Getting a clear message to decision-makers is hard.

The old playbook is broken — pitching journalists and hoping the right people see it doesn’t work anymore. The outlets that once carried your message are cutting staff and losing reach. And there are more people publishing than ever, which means your message gets buried.

The Opportunity

Stop trying to persuade everyone. Start targeting the people who actually decide things.

Mass persuasion is expensive and it barely moves the needle. But if you drop purple dye in the ocean, nothing happens — drop it in a swimming pool, the water turns purple. Your swimming pool is the small number of people with the power to change outcomes on your behalf. We find them, and we talk to them over and over with content they actually want to read.

  • It’s Your Story To Tell

    We build media platforms that help clients shape how decisions about them are made. (Hover or click on a focus area to learn more.)

  • Vision

    Your vision drives the messaging.

  • Research

    Our research makes the messaging resonate.

  • Mapping

    Mapping identifies the ideal audience.

  • Content

    Premium content keeps them reading.

  • Outreach

    Dogged outreach builds subscribers.

  • Data

    Data optimizes everything.

Media That Shapes The Information Environment

To win, the right people need to hear your message and take action. But a shrinking legacy media and noisier-than-ever political world can block the path to victory.

That’s why we build premium media products that help businesses, governments and philanthropies shape the information environment in which decisions are made about them and their interests.

Our process:

  • Absorb your vision and strategy to know what your audience needs to hear and do;
  • Map the people and institutions that are most important to your effort;
  • Conduct opinion research to ensure that your perspective resonates;
  • Produce content that your audience actually wants to read;
  • Pursue audience building with the same verve as a major product launch; and
  • Rigorously gauge audience consumption and engagement patterns.
AUDIENCE

First, we work with you to understand your vision and strategy as well as you do. That allows us to know what the audience needs to hear and do. Next, we map the people and institutions most important to your effort. Then, we pursue them with the same verve as a major product launch.

INTELLIGENCE

We conduct opinion research to ensure that your perspective resonates with your audience. We also perform investigations using source interviews, public records requests, and proprietary databases to gather materials for content generation.

CONTENT

Decision-makers must see your perspective everywhere they look. We:

  • Build premium media products that your audience actually wants to read and get the content to them by any means necessary;
  • Place content in newspapers, podcasts, blogs, and other information sources that key stakeholders regularly consume;
  • Bolster the message through direct actions such as billboards, geo-fenced paid media, or organizing validators to flood town halls;
  • Leverage forum-specific opportunities. For example, we identify the most influential voices and help them to file friend of the court briefs to get the perspectives supporting your position heard.

 

Strategy

Our fingerprints on everything from U.S. Supreme Court opinions to the front page of the New York Times.  This is our playbook:

The Seven Steps

How to shape the information environment

Read More about The Seven Steps

Build The Right Audience

You won’t persuade the public. Target insiders instead.

Read More about Build The Right Audience

Case Studies

Mental Health

1,000+ targeted subscribers | 55% open rate

Lobbyists credited our campaign as instrumental in achieving this legislative victory.

Local Government

70% open rate | 11% click-through rate

“Whoever is writing this newsletter is nailing it.” — Chief of Staff, Member of Congress

Public Safety

100,000+ subscribers | 53% open rate

“We need to do something like this.” — Mayor

Bespoke Content Capabilities

With or without the platform, we’re your content team.

  • Op-Eds
  • Reported Articles
  • Explainers
  • Case Studies
  • Social Media
  • Video Scripting
  • Speeches
  • Infographics
  • Polling Memos
  • Message Guides
  • White Papers
  • Stakeholder Toolkits
  • Narrative Landscape Audits
  • Fact Sheets
  • Audience Mapping
  • Content Strategy

Our Team

Rob Smith — Managing Partner

Matt Ferner — Editorial

Sara Yousuf — Operations

Alex Bassos — Audience

Stephanie Pace Smith — Partnerships

John Chavez — Research

Get Us On Your Team

hello@meetresonance.com