RESONANCE Own the narrative.
It’s Your Story To Tell
We build media platforms that help clients shape how decisions about them are made.
- Vision drives messaging.
- Research makes messaging resonate.
- Mapping identifies audiences.
- Premium content keeps them reading.
- Dogged outreach builds subscribers.
- Data optimizes everything.
Media That Shapes The Information Environment
To win, the right people need to hear your message and take action. But a shrinking legacy media and noisier-than-ever political world can block the path to victory.
That’s why we build premium media products that help businesses, governments and philanthropies shape the information environment in which decisions are made about them and their interests.
Our process:
- Absorb your vision and strategy to know what your audience needs to hear and do;
- Map the people and institutions that are most important to your effort;
- Conduct opinion research to ensure that your perspective resonates;
- Produce content that your audience actually wants to read;
- Pursue audience building with the same verve as a major product launch; and
- Rigorously gauge audience consumption and engagement patterns.
First, we work with you to understand your vision and strategy as well as you do. That allows us to know what the audience needs to hear and do. Next, we map the people and institutions most important to your effort. Then, we pursue them with the same verve as a major product launch.
We conduct opinion research to ensure that your perspective resonates with your audience. We also perform investigations using source interviews, public records requests, and proprietary databases to gather materials for content generation.
Decision-makers must see your perspective everywhere they look. We:
- Build premium media products that your audience actually wants to read and get the content to them by any means necessary;
- Place content in newspapers, podcasts, blogs, and other information sources that key stakeholders regularly consume;
- Bolster the message through direct actions such as billboards, geo-fenced paid media, or organizing validators to flood town halls;
- Leverage forum-specific opportunities. For example, we identify the most influential voices and help them to file friend of the court briefs to get the perspectives supporting your position heard.
Strategy
Our fingerprints on everything from U.S. Supreme Court opinions to the front page of the New York Times. This is our playbook: